Stōk Cold Brew,
brand design lead
I got to own this brand internally as the brand design lead. Starting with a solid on-pack presence, I was tasked with leading Stōk through a strong growth period which saw multiple innovations, seasonal SKUs, and a full portfolio rebuild.
OMG PSL LOL
The first Stōk seasonal offering had to come out of the gate running. Pumpkin Spice season is one of the biggest moments of the year in coffee, so we decided to have a little fun with it. What started as an internal joke became a not-so-subtle jab at PSL culture, baked right into the language on pack. The SKU was such a hit that it came back year after year. As if.
PORTFOLIO REALIGNMENT
As Stōk grew, so did the portfolio. With seasonal offerings joining the core coffees, a slight visual drift began to develop across the shelf. I led the portfolio analysis and design update, bringing the packs back into alignment while preserving the personality that makes Stōk distinct.
CONSTANT INNOVATION
As Stōk grew, I had the opportunity to help shape where the brand could go next. From new products and formats to countless rounds of design exploration, I worked across a steady stream of innovations, pushing the visual language while keeping the brand unmistakably Stōk. I mean, who doesn’t love to iterate?
