Elevation Meats,
creative direction
I helped build Elevation Meats from a small, inconsistently branded charcuterie company into a recognizable national brand. As the company grew, I took the reins on brand strategy, design, packaging, photography, website, sales materials, trade shows, and digital marketing, often serving as the entire creative and marketing team.
The work touched nearly every part of the business, from defining the visual language and voice to developing packaging systems for all products and creating the tools needed to launch them consistently. I built structure around a growing portfolio while keeping the brand distinctive, approachable, and rooted in the craft of charcuterie.
