International Delight,
redesign
This was a complete portfolio overhaul, not a detail that wasn’t considered.
I led the International Delight redesign from initial sketch through to on shelf, reimagining every component of the brand across dozens of SKUs. The project spanned the entire portfolio, from core products to seasonal adaptations, along with a new brand world and comprehensive guidelines. I’m still proud of this when I see it in the grocery store.
The work went beyond a packaging refresh. We reconsidered typography, color, imagery, graphic elements, and the way products related to one another on shelf, creating a more cohesive and distinctive brand experience while maintaining what diehard ID fans love about the brand.
Working from an initial idea developed with an external agency, Stone Strategy, we translated the creative direction into a practical, flexible design system that could work across the portfolio. We established a visual language and built the tools and guidelines needed to bring the system to life consistently across packaging and formats.
